One Year of Inside Edge: What I Expected, What Surprised Me, and Why This Work Matters

One year ago today, Inside Edge HQ became official.

I remember the moment I finally stopped circling the idea and made the decision to move forward — and I also remember how little I actually knew about what that would require. Opening an LLC. Learning how to advertise. Figuring out the operational side of building a business while also maintaining a clinical practice, raising two toddlers, and trying to sleep occasionally.

The learning curve was real. I won't pretend otherwise.

But here's what I didn't see coming: the people.

Every single person I've shared Inside Edge with — athletes, parents, coaches, colleagues — has responded with genuine excitement. Not polite interest. Actual enthusiasm. And in a year full of unknowns, that kept me going more than anything else.

— — —

A note of gratitude

To the Alaska North Stars and Bloomington Jefferson Girls Hockey: thank you for being my first teams. You took a chance on me before I had a track record, and that trust shaped everything that came after.

To Brady: thank you for your encouragement from the beginning. You believed in this before it had much to show, and that mattered.

— — —

Why Inside Edge exists

Athletes are expected to train their bodies relentlessly. Their mental health — the anxiety before a big game, the fear of failure, the way their identity gets tied to their performance — often goes unaddressed or gets minimized.

Inside Edge exists because that needs to change.

Mental health isn't separate from athletic performance. It's woven into it. Understanding who you are as a person — not just as an athlete — is what makes sustainable success possible.

That's the work we do here.

— — —

One year in, and somehow it still feels like I'm just getting started. I don't think that's a bad thing. It means there's more to build, more athletes to reach, and more of this work to do.

Thanks for being part of year one. Here's to what comes next.